Privacy Policy
WabaMarketing.com (A unit of Purplematics Tech) ("Company," "We," "Us," "Our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our WhatsApp-based bot and agent services.
1. INFORMATION WE COLLECT
We collect the following types of information when you interact with our services:
1.1 Personal Information
Name
Phone Number
Email Address (if applicable)
Business Information (for vendors)
Trade Address, Address of Business
1.2 Communication Data
Messages sent via WhatsApp, including bot and agent interactions
Support inquiries and feedback
1.3 Usage Data
Device information (IP address, browser type, operating system, etc.)
Timestamps and session activity logs
2. HOW WE USE YOUR INFORMATION
We use the collected data to:
✅ Provide and improve our WhatsApp bot and agent services
✅ Facilitate customer support and automate responses
✅ Ensure compliance with legal and WhatsApp policies
✅ Monitor service performance and prevent misuse
✅ Notify you about updates, offers, or service-related changes
3. DATA SHARING & THIRD PARTIES
We do not sell or rent your personal data. However, we may share data with:
WhatsApp (Meta) for message transmission and compliance
Payment processors (for paid services)
Legal authorities (if required by law)
All third-party services are required to maintain data protection standards in compliance with applicable regulations.
4. DATA RETENTION POLICY
We retain user data for a limited period based on its purpose:
Data Type Retention Period
WhatsApp Messages Stored for up to 90 days, then deleted
Personal Information Retained while you use our services, deleted upon account closure
Transaction Records Retained for up to 5 years (for legal & tax purposes)
Support Conversations Retained for 6 months for quality and dispute resolution
Once the retention period ends, data is permanently deleted unless legally required to be retained.
5. DATA DELETION POLICY
You have the right to request deletion of your data at any time.
5.1 How to Request Data Deletion
Users: Reply "DELETE MY DATA" via WhatsApp or email us at privacy@wabamarketing.com.
Vendors: Submit a deletion request through your dashboard or email support.
Upon verification, we will:
✅ Delete all personal data within 7 days
✅ Notify you once the process is complete
✅ Retain only legally required data (e.g., invoices, tax records)
6. SECURITY MEASURES
We implement strict security protocols to protect your data, including:
🔒 Encryption for all WhatsApp messages and stored data
🔒 Access controls to restrict unauthorized data access
🔒 Regular audits to ensure compliance with privacy standards
Despite these measures, no system is 100% secure. If a data breach occurs, affected users will be notified promptly.
7. USER RIGHTS & CHOICES
You have the following rights regarding your data:
✔️ Access & Correction: Request a copy of your data or update incorrect information.
✔️ Opt-Out: Stop receiving marketing messages by replying "STOP" on WhatsApp.
✔️ Data Portability: Request your data in a structured format.
✔️ Data Deletion: Request permanent deletion of your data.
For any privacy-related requests, contact us at privacy@wabamarketing.com.
8. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically without prior notice. All changes are automatically applicable.